AirBnb x barbie

A multi-story house on a hillside during sunset with outdoor furniture, potted plants, a swimming pool, and a pink water slide.

Welcome to Barbie’s Malibu Dream House. In. Real. Life. Realizing a collaboration between AirBnB and Barbie for Grow Marketing in an actual Malibu home. As Creative Director over a team of three designers we ideated, rendered, led fabrication and installation down to the tiniest Barbie detail - an expression of Barbie’s personality as pulled from her toy, media, vlog, and historic spirit, placing the diversity of her interests and her pro-woman stance at the fore…for this one time only consumer stay and enormous media splash (750 million impressions and nearly 400 media outlets) to help celebrate Barbie’s 60th Anniversary.

Winner of Adweek’s 2020 Experiential Award 
Best Experiential Activation by a Travel Brand for their Only On Airbnb Series

Malibu, CA

Aerial view of a luxurious white house with pink accents, surrounded by greenery and featuring a swimming pool with pink and white balloons.
An aerial view of a large, modern white house with multiple balconies, pink accents, and a swimming pool with pink and white balloons in Malibu.
Poolside scene with pink and white balloons, a lifebuoy, a pink towel, and a folding chair near a pool, palm trees, and ocean in the background with clear blue sky.
A woman wearing a white hijab and all white sportswear, holding a tennis racket and a paddle, standing on a pink outdoor basketball court with the ocean and a clear blue sky in the background.
Two Barbie dolls standing in front of a Malibu house with a pink garage door, pink plants on the balcony, and pink slides leading into the backyard, dressed in fashionable casual clothing, holding various accessories.
Art studio with a small painting on an easel, paint palettes, brushes, and colored paint tubes on pink pegboards, pink and clear chairs, a patterned rug, and a potted plant near a window with green foliage outside.
Luxury outdoor pool area with floating pink and white balloons, white lounge chairs with blue cushions, pink umbrellas, and lush greenery under a clear blue sky.