Tread by Everlane

Corner of a retail store with a large sign reading 'TREAD' on the top and a window display with sneakers, with a building and blue sky in the background.

To celebrate the launch of the new brand, TREAD, Everlane asked for a modular pop-up, focussed on sales, community engagement, and education. As an added challenge, the spacial design could use no virgin plastics to inhabit the same sustainable ethos as the shoe it promotes. Working directly with Imprint Projects Creative Director and strategists I designed a space as much activation as it is a shop.

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Display of shoes on white wall with 'TREAD BY SKECHERS' sign in a modern retail store, with unique hexagonal seating arrangements in the foreground.
Display of various recycled plastic items, including test tubes, face masks, socks, and strips, on a wooden octagonal table with a label that reads 'Recycled Plastic.'
Group of diverse people participating in a dance or fitness class inside a modern studio with large windows, city buildings outside, and a 'TREAD by Everland' sign on the wall.
People shopping in a modern retail store with large windows, seating blocks, and a sign that reads "THE AD BY EVERLANE".
A woman shopping for shoes in a store, looking at various sneakers on display shelves.